Your Flexible Outsourced Marketing Service

Pearce Marketing has a range of services that can be tailored to your business objectives and circumstances. Our marketing services work well for large and small businesses and for both one-off and ongoing projects.

Our marketing services include:

1. Customer Research <-- BEST SELLER
2. Marketing Audit
3. Marketing Strategy
4. Researching New Markets
5. Marketing Plan  <-- BEST SELLER
6. Outsourced Marketing Manager  <-- BEST SELLER
7. Marketing Mentoring and Training

These are explained in more detail below. If you are unsure which service you need or you can not see the service you want, please contact us today or .

We have worked with businesses that need to revise their activities to suit new developments and market conditions, as well as companies that are starting their plans from scratch.

Whatever your situation, Pearce Marketing's flexible marketing solutions allow you to add cost-effective marketing expertise to your team and get results..

1. Customer Research

When did you last ask your customers for feedback?

Fresh customer research is an invaluable step which is so often skipped. There is no substitute for up to date and direct customer feedback. You will gain valuable insights that will help you with developing more successful sales messages and the most appropriate marketing and communications plans - so you don’t waste money.

It is a great way to get some new testimonials and uncover additional information for strategy and business improvements too. Having a third party (like us) conduct telephone conversations or focus groups, for example, yields great results since customers speak more freely and honestly. A small research exercise is not expensive and means you get your marketing right first time.

2. Marketing Audit

Are you already doing some marketing? Would you like a cost-effective independent review of your activities to identify any improvements that could be made to improve results?

The marketing audit will reveal whether you are using the best mix of marketing tactics to achieve your business and marketing objectives. This service involves a face to face meeting with your senior team to discuss your business and to gather samples of sales and marketing materials. A short report will be submitted that identifies which activities could be improved, along with suggestions for more cost-effective communication tactics.

Your business can then create a new marketing plan and implement these activities. Or you could ask Pearce Marketing to help with some or all of these tasks (see services below).

3. Marketing Strategy

Marketing focuses on knowing who your customers are, researching their needs and preferences (what they want) and communicating how these needs are better met by the benefits of your products and services, rather than your competitors, so that they are motivated to buy from you.

A marketing strategy report will detail the research into these areas, as well as the company’s strengths and weaknesses, the market and competitors. The purpose of the strategy is to determine how to meet your business objectives.

The marketing plan (see below) details the specific actions/tactics that are required to carry out the strategy. For example, direct marketing campaigns, website etc.

Pearce Marketing can also help you turn your existing marketing strategy into a marketing plan.

4. Researching New Markets

Can you see an opportunity for your business to move into a new market? Perhaps this would mean investing in equipment and premises and developing new products, as well as reaching a new set of customers.

A rigorous piece of market research is required before a decision like this can be made.

Pearce Marketing can conduct the detailed research that will provide you with the market, customer and competitor analysis you require.

5. Marketing Plan

The aim of developing a marketing plan is to identify the best mix of tactics that will communicate the business' unique selling points (USPs) to the target customer segments..

This best marketing mix of tactics will vary according to your business, but can range from online marketing (website, internet and facebook adverts, pay-per-click (PPC)) and an email marketing campaign, to exhibitions, speaking engagements, direct marketing, social media marketing (eg blogs, facebook, twitter), digital marketing (QR codes), PR, livery, brochures, technical papers, networking, marketing support for resellers and much more.

It is vital to get your sales and marketing messages correct, have good quality data on existing customers and prospects and to have excellent sales processes to follow-up leads.

All marketing activities should have measurement structures in place so that plans can be refined and improved.

Pearce Marketing will write a marketing plan and then, unlike some consultants, be able to offer an outsourced marketing manager service to implement this plan (see below). This is always done to an agreed timescale to ensure this is cost-effective (e.g. a set number of days per month).

If you were already overstretched with other important jobs to be able to write a marketing plan this will be the ideal next step. Don’t let your plan collect dust on a shelf!

6. Outsourced Marketing Manager

Pearce Marketing can be your outsourced marketing manager. We can action and co-ordinate some or all of the implementation of your marketing plan. Some people like to refer to this as a ‘freelance marketing manager’ service.

Typically this service involves doing and managing a wide variety of marketing communications projects. This includes market research, email marketing, press releases, social media content and managing any third parties required, such as designers for brochures and websites, as well as creating improved sales tools such as quotes and proposals and marketing packs for resellers.

It is often useful to have a face to face meeting once per month, but much of the work is done remotely and we keep in touch by phone and email.

Email marketing is a key tool in the marketing mix. It is cost effective, targeted, personalised, measurable and good for attracting and retaining customers. In the 2008 Email Census, email was rated the second-best channel (after search engine optimisation) for return on investment.

If you would prefer to implement your marketing plan yourself, we have one more service (see below) that may be useful.

7. Marketing Mentoring and Training

If you have the capacity, inclination and skill to implement your own marketing plan, you may find Pearce Marketing’s mentoring and training helpful.

• We can meet you once per month, for example, to discuss your marketing plan and give feedback and suggestions. This is often reassuring for a business leader who would like someone independent to discuss concerns and ideas with.
• If you have any staff that will be tackling elements of the plan, we can give them some initial training and also visit them on a more regular basis to check their progress if required.

Contact Pearce Marketing today to find out how you can start working on your marketing and increasing your profits.