When did you last ask your customers for feedback?
Fresh customer research is an invaluable step which is so often skipped in marketing planning. We help businesses based in Hailsham (near Eastbourne) and across East Sussex with customer and prospect research. There is no substitute for up to date and direct customer feedback to help with business improvements, marketing planning, brand development, testing marketing campaigns and gaining fresh customer testimonials.
You can ask us to help gain feedback from customers and prospects via:
- face to face interviews
- telephone interviews
- focus groups
- online surveys.
The time it takes will depend on the complexity of the business.
You will gain valuable insights from prospect and customer research that will help you develop more successful sales messages and the most appropriate marketing and communications plans – so you don’t waste money.
You may be surprised to discover what customers really value from you most, or wish you would do differently – even from a relatively small sample.
Having a third party (like us at Pearce Marketing) conduct telephone conversations or focus groups, for example, yields great results since customers and prospects speak more freely and honestly. (It’s always harder to give negative comments and constructive feedback to people that you deal with directly isn’t it?)
Customer research is great way to get some new testimonials and uncover additional information for strategy and business improvements too. A small research exercise will help you to get your marketing right first time.
Pearce Marketing offer an outsourced customer research service for SME’s in East Sussex. We often work with clients in Hailsham, Eastbourne, Hastings, Uckfield, Bexhill, Heathfield, Crowborough and further afield.
Emma conducted telephone interviews with customers and prospects to help us with improving customer care and marketing planning. Very beneficial and highly recommended.