Marketing Planning

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Marketing Planning

The aim of developing a marketing plan is to gain a structured, measurable and profitable approach to marketing. It’s so easy to waste marketing spend. Create a plan, feel in control and have confidence in your marketing! No more adhoc, knee jerk reactions – make informed marketing decisions. We help businesses like yours to have clarity. There are logical steps in developing a marketing plan and we always focus on delivering a practical action plan for you and your team to work to. We can then help you to get those marketing actions done or train or mentor your team via our very flexible outsourced marketing service.

We can help your business

We have created marketing action plans for a diverse range of start-up and established small to medium sized companies (SMEs) serving business customers and/or consumers. They range from manufacturers selling across the UK to local farm shops – so we are sure we can help you – why not contact us to find out more? We have also helped some public sector organisations to operate more like SMEs.

Marketing action plan

The marketing plan will typically include the following:

  1. Confirmation of objectives and target audience
  2. Branding check
  3. Sales and marketing messages (USP’s)
  4. Customer and prospect data
  5. Marketing tactics
  6. Measurement
  7. Sales process and staff buy-in
  8. Budget

Ongoing help

As well as the core marketing plan, we can also help you with plans for specific marketing tactics (email marketing, blogging, networking, exhibitions etc.).

Unlike other marketing consultants, we also offer you a very useful and flexible outsourced marketing manager service to implement some or all of these plans for you. We work with your graphic and web designers or help you to select, brief and manage them. There is not point having a marketing plan if you still don’t have the time to deliver it, so let us help!

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Eastbourne Framing Centre Testimonial

The Pearce Marketing team communicate very clearly and are meticulous with notes, action plans, and in delivering to all parties. An excellent provider but friendly and supportive also.

-Lucy Newport, Eastbourne Framing Centre

Whether you need just an hour of help, a plan or regular outsourced support, we are passionate about understanding your customers and delivering cost-effective and measurable marketing activities.