Customer Research Case Study
In total there were 2550 survey responses with 504 of these from the first 3 days. As a result of the total number of responses, insight6’s client could clearly see in which of the 12 locations they had strong brand awareness and identify areas that needed improvement.
Pearce Marketing interviewed a number of our clients to learn what we are doing well and how we could improve. Emma was exceptionally professional throughout the process, making suggestions to improve the value of the exercise and delivering a high quality, timely and insightful report. We’ve also had the benefit of receiving several great customer testimonials. Highly recommended.
– Kev Jones, Product Owner, Switchplane, Eastbourne, East Sussex
You will gain valuable insights from prospect and customer research that will help you develop more successful sales messages and the most appropriate marketing and communications plans – so you don’t waste money.
You may be surprised to discover what customers really value from you most, or wish you would do differently – even from a relatively small sample.
If you are undertaking a rebranding exercise, our brand workshops can help you define your brand in order to brief your designer. And focus groups with staff and/or clients are hugely helpful with gaining feedback and insights on potential designs.
Why consider using market research companies?
Having a third party (like us at Pearce Marketing) conduct telephone conversations or focus groups, for example, yields great results and honest answers.
This is because customers and prospects speak more freely to us. It’s always harder to give negative comments and constructive feedback to people that you deal with regularly isn’t it?
Customer research often uncovers additional information for business improvements, as well as sparking sales enquiries too! A small research exercise will help you to get your marketing right first time.
Now you have found us in your hunt for market research companies, we hope you’ll get in touch about your customer research or market research requirements. We’d love to help.
We work with clients in Hailsham, Eastbourne, Lewes, Newhaven, Hastings, Bexhill, Heathfield, Crowborough, Uckfield and further afield in East Sussex, West Sussex and Kent.
Pearce Marketing did a fantastic job of developing and facilitating two branding focus groups with staff and clients to help our corporate rebranding exercise.
– Jeremy Heynes, Barracloughs Opticians (in Bexhill, St Leonards, Eastbourne, Polegate, Seaford, Uckfield, Lewes & Battle)